Retrieved April 21, Like other minority groups, these caricatures are intended to ridicule this marginalized group. Over the course of the last three to four decades, Corporate America has created a market niche for the LGBT community. According to an article by James Hipps, LGBT Americans are more likely to seek out companies that advertise to them and are willing to pay higher prices for premium products and services. In the United States, World War II brought together many closeted rural men from around the nation and exposed them to more progressive attitudes in parts of Europe.
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WHAT IS LGBT?
Coming Out Coming Out is the term used by lesbian, gay, bisexual and transgender LGBT people to describe their experience of discovery, self-acceptance, openness and honesty about their LGBT identity and their decision to disclose, i. Prime-time television's portrayals of gay male, lesbian, and bisexual characters". Retrieved 5 July Lesbiangaybisexualand transgender LGBT topics. Chat to us 7 days a week.
Transphobia Transphobia refers to fear of or prejudice and discrimination against people who are transgender or who are perceived to transgress norms of gender, gender identity or gender expression. Breaking away from the traditional family setting, marketing researchers notice the need to recognize these different family configurations. Transsexual people can seek medical interventions, such as hormones and surgery, to make their bodies fit as much as possible with their preferred gender. Marketing towards the LGBT community was not always a strategy among advertisers. Unsourced material may be challenged and removed. LGBTs give back as much, if not more, in terms of economic contributions i. Although many claim that the LGBT community is more affluent when compared to heterosexual consumers, research has proved that false.